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Maker(s):Warhol, Andy
Culture:American (1928-1987)
Title:Campbell's Tomato Soup Shopping Bag
Date Made:1966
Type:Print
Materials:Color screenprint on paper bag
Measurements:Overall: 23 1/2 in x 17 in; 59.7 cm x 43.2 cm; Frame: 33 in x 25 1/2 in x 1 1/2 in; 83.8 cm x 64.8 cm x 3.8 cm
Accession Number:  UM 1970.128
Credit Line:Gift of Institute of Contemporary Art Boston
Museum Collection:  University Museum of Contemporary Art at UMASS Amherst
UM1970-128.jpg

Description:
Exhibition "poster" for Andy Warhol exhibition at the Institute of Contemporary Art Boston October 1966

Label Text:
Excerpted label text from the Curatorial Fellowship exhibition "Color in Containment," March 22 – April 29, 2018:
Pop art as a movement took advantage of the bright colors that were becoming part of the American commercial vernacular. While artists frequently appropriated the palette of existing advertising images, they also played with the electric, chemical colors that were becoming available to artists with exciting results. The vivid orange and pink of Warhol’s Campbell’s Soup on Shopping Bag radiate much further than the expected red and white label of the well-known American brand. - Margaret Wilson (M.F.A. Studio Art 2019) and Alison Ritacco (M.A. Art History 2019)

Link to share this object record:
https://museums.fivecolleges.edu/detail.php?t=objects&type=ext&id_number=UM+1970.128

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