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Maker(s):Paik, Nam June; Experiments in Art and Technology (E.A.T.), Inc., New York (Publisher)
Culture:American, born South Korean (1932-2006)
Title:Untitled from The New York Collection for Stockholm
Date Made:1973
Type:Print
Materials:Screenprint on paper
Place Made:United States; New York State; New York; Styria Studio, Inc.
Measurements:Sheet/Image: 11 15/16 x 9 in; 30.3 x 22.9 cm
Narrative Inscription:  SIGNATURE/ DATE/ EDITION: recto, lwr. r. (graphite): Paik 73 293/300; TRADEMARK / PRINTER: verso, lwr. l. (stamp in black ink): © Copyright 1973 By Nam June Paik / Printed At Styria Studio
Accession Number:  UM 1977.1.20
Credit Line:Gift of Robert Rauschenberg
Museum Collection:  University Museum of Contemporary Art at UMASS Amherst
UM1977-1-20.jpg

Description:
copy of a 1944 ad about television with typed text below

Label Text:
Excerpt from wall label “What Is Love: Selections from the Permanent Collection,” April 19 – June 3, 2007:
Nam June Paik has often been labeled as a video artist, a performance artist, and a musician, but much of what he created complicates such classification. Paik was drawn to video as a medium, in part due to the opportunities it offered since, as he said, “Marcel Duchamp has already done everything there is to do—except video...only through video art can we get ahead of Marcel Duchamp.” While this print is not video art per se, it offers a unique response to the media saturated environment of the 1970s. Like George Segal’s Remembrance of Marcel, this print was created as part of the portfolio to benefit Experiments in Art and Technology (E.A.T.). Here, using an advertisement from a 1944 popular science magazine, Paik plays off his earlier work, TV Chair from 1968, in which he placed a TV set in the seat of a chair. As others have noted, this action can be conjugated as ass-seat, ass-set, or ass-sit. While this word play results in similar sounding words, the meanings are quite different. Paik adds a number of typewritten questions and a dedication to the artist Ray Johnson who shared a similar interest in word manipulation and meanings and whose mail art activities were in full-swing by this time. - Julie Thomson, (M.A. '07)

Link to share this object record:
https://museums.fivecolleges.edu/detail.php?t=objects&type=ext&id_number=UM+1977.1.20

Research on objects in the collections, including provenance, is ongoing and may be incomplete. If you have additional information or would like to learn more about a particular object, please email fc-museums-web@fivecolleges.edu.

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