Description:
Paperclip attached to the Chevron Logo, alongside woman's hands holding magazine clipping proclaiming "this is love in 1971" in upside down lettering.
Label Text:
Label text from “The Art of Collecting: Contemporary Prints from the Risa Gerrig Collection,” September 10 – October 12, 2014:
Rosenquist appropriates glossy color imagery from lifestyle magazines and advertisements in this dynamic composition. Rosenquist brings together these seemingly unrelated images of a large paper clip, a female model’s hands, a wallet, receipt paper, and the winged horse from a Mobil gas station sign to create a narrative that explores the ad industry in the 1970s. The clipping at the top of the composition reads “This is love in 1971,” which can refer to the consumerist obsession of postwar America, especially through the ad industry. Rosenquist’s flat, easily readable forms could also be drawn from personal experience; the artist was a sign and billboard painter prior to his career as a fine artist. - Shelby Miner (B.A. ’15)
Link to share this object record:
https://museums.fivecolleges.edu/detail.php?t=objects&type=ext&id_number=UM+2013.49 |
