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Maker(s):Bennett, Mark
Culture:American (1956-)
Title:The Effects of Fords on Barbara #52
Date Made:2000
Type:Photograph
Materials:Cibachrome print
Measurements:Sheet: 40 in x 30 in; 101.6 cm x 76.2 cm
Accession Number:  UM 2013.28
Credit Line:Gift in memory of Risa Gerrig '81 by the Gerrig-Peterson family.
Museum Collection:  University Museum of Contemporary Art at UMASS Amherst
UM2013-28.jpg

Description:
Woman sitting atop blue ford, with flowerbed in foreground. Cityscape on horizon-line.

Label Text:
Label text from “The Art of Collecting: Contemporary Prints from the Risa Gerrig Collection,” September 10 – October 12, 2014:
Bennett’s whimsical work explores the aesthetics of pop culture, while alluding to a society obsessed with frivolous material gains. In this print, part of a series that examines a woman’s love and obsession with Ford automobiles, Bennett playfully critiques the modern day consumer. The words “I don’t care what he says, I am not walking to temple,” humorously frame the protagonist’s relationship with Ford as a religious one, powerful enough to forego the Jewish tradition of going to Temple in observation of Sabbath. The man and dog in the background, whom Barbara faces away from, serve as symbols of domesticity and family values which are suggested to have been replaced by shiny fast cars. - Felicia Bolaske (B.A. ‘14)

Link to share this object record:
https://museums.fivecolleges.edu/detail.php?t=objects&type=ext&id_number=UM+2013.28

Research on objects in the collections, including provenance, is ongoing and may be incomplete. If you have additional information or would like to learn more about a particular object, please email fc-museums-web@fivecolleges.edu.

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