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Maker(s):Gaylor, Samuel Wood
Culture:American (1883 - 1957)
Date Made:1920
Materials:oil on canvas
Place Made:United States; New York; New York; Penguin Club
Measurements:stretcher: 20 1/4 x 34 1/8 in.; 51.435 x 86.6775 cm
Narrative Inscription:  signed and dated at bottom left front: WOOD - GAYLOR NY 1920
Accession Number:  SC 1955.36
Credit Line:Gift of Mr. and Mrs. Clifford M. Bowden in memory of their daughter, Emily M. Bowden, class of 1957
Museum Collection:  Smith College Museum of Art

interior; people; furniture; work

Label Text:
In December 1918, the New York Penguin Club of artists produced fifty-two posters for the Christmas Roll Call of the Red Cross. The brilliantly colored posters, each ten feet tall, aimed to recruit volunteers in the aftermath of World War I.
As a form of propaganda, such posters helped influence American sentiment toward the war.

The founder of the club, Walt Kuhn, appears in a black hat, while Gaylor depicted himself as the central figure of three men stretching canvas in the foreground. The French, British and American flags in the painting may allude to the flags that decorated Fifth Avenue, where these posters would eventually be displayed on buildings between 26th and 58th Streets. The so-called “Avenue of Allies” was also the site of parades, such as the one in Theresa Bernstein’s painting seen on the wall opposite.

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