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Maker(s):Ruscha, Edward
Culture:American (1937- )
Title:Pews
Date Made:1970
Type:Print
Materials:Silkscreen
Measurements:Mat: 26 in x 34 in; 66 cm x 86.4 cm; Sheet: 23 in x 32 1/4 in; 58.4 cm x 81.9 cm; Image: 18 in x 27 1/2 in; 45.7 cm x 69.8 cm
Accession Number:  MH 1980.39.3
Credit Line:Gift of Mr. Avram Dorman through the Ackerman Foundation
Museum Collection:  Mount Holyoke College Art Museum
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Description:
One of portfolio of 6: screenprinted with Hershey's chocolate-flavored syrup and Camp coffee and chicory essence, and squid ink on white paper; split fount

Label Text:
The six words pictured in this print series (News, Mews, Pews, Brews, Stews, Dues), Ed Ruscha said, summarize his impressions of England—its alleyways, cathedrals, kitchens, and alehouses. Ruscha worked briefly as a graphic designer in advertising, and his early paintings of billboards, signage, and food labels reveal his growing interest in how the visual qualities of the printed word both convey and multiply meaning. For example, here the Gothic-style typeface might recall medieval English manuscripts or contemporary newspaper headers. But while Ruscha’s work is based on complex semiotic theories, it is also absurd and humorous. Despite their smooth, creamy surfaces, these prints were made using unpalatable concoctions of condiments, axle grease, and various organic materials.

-Jaime Pagana, Curatorial Assistant, Mount Holyoke College Art Museum (Sept. 2016)

Tags:
prints; abstract; orange; brown; text

Link to share this object record:
https://museums.fivecolleges.edu/detail.php?t=objects&type=ext&id_number=MH+1980.39.3

Research on objects in the collections, including provenance, is ongoing and may be incomplete. If you have additional information or would like to learn more about a particular object, please email fc-museums-web@fivecolleges.edu.

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