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[AC] Mead Art Museum at Amherst College; [HC] Hampshire College Art Gallery;
[HD] Historic Deerfield; [MH] Mount Holyoke College Art Museum; [MH SK] The Joseph Allen Skinner Museum at Mount Holyoke College; [SC] Smith College Museum of Art; [UM] University Museum of Contemporary Art at UMASS Amherst

 


Maker(s):Hassam, Childe
Culture:American (1859-1935)
Title:Avenue of the Allies
Date Made:1918
Type:Print
Materials:lithograph
Place Made:United States; New York; New York
Measurements:Sheet/Image: 17 in x 11 1/2 in; 43.2 cm x 29.2 cm
Accession Number:  AC PR.1940.11
Credit Line:Gift of Mrs. Childe Hassam
PR-1940-11.jpg

Description:
architecture; World War I

Label Text:
Hassam’s lithograph of the Avenue of the Allies appeared as the frontispiece to A. E. Gallatin’s 1919 book Art and the Great War. He created it after his painting of the same year, now at the Los Angeles County Museum of Art (LACMA).

The artist made several paintings and prints of New York City’s Fifth Avenue during fall 1918, when it was decorated with flags for the Fourth Liberty Loan Drive and became widely known as the Avenue of the Allies. Each block from Twenty-Fourth to Fifty-Eighth Streets was devoted to a particular Allied country.

In this print, the Brazilian flag, between Fifty-Fourth and Fifty-Fifth Streets, dominates the scene on the left side. Hassam deliberately depicts the flags from street level to emphasize their large size and, in the corresponding painting, their bright colors against the blue sky. He undoubtedly was inspired by Claude Monet and other Impressionists’ flag-celebration paintings. Interestingly, Hassam painted his first flag painting in Paris on July 14, 1889, Bastille Day.
BJ, 2014

Link to share this object record:
https://museums.fivecolleges.edu/detail.php?t=objects&type=ext&id_number=AC+PR.1940.11

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