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Maker(s):Warhol, Andy; Multiples, Inc., New York (publisher)
Culture:American (1928-1987); American, established 1965
Title:Campbell's Tomato Soup Can (from a banner)
Date Made:ca. 1969
Measurements:Frame: 20 in x 19 7/8 in x 1 3/4 in; 50.8 cm x 50.5 cm x 4.445 cm; Sheet: 15 in x 15 in; 38.1 cm x 38.1 cm; Image: 15 in x 10 in; 38.1 cm x 25.4 cm
Accession Number:  AC 1971.46
Credit Line:Museum Purchase
Museum Collection:  Mead Art Museum at Amherst College

Label Text:
Andy Warhol’s obsessive and inventive interpretations of the Campbell’s soup can secured the object’s place as one of Pop Art’s most enduring emblems. He first exhibited canvases featuring the banal, cylindrical form in 1962. The product’s lure for the artist was rooted in what appeared to be its utopian conflation of democratic and consumerist ideals with a uniquely American flavor (Cambell’s Soup is both readily accessible and inexpensive). Such priorities led Warhol, along with a host of other Pop artists (including Robert Indiana and Tom Wesselmann), to pursue printmaking, a medium that facilitates mass consumption of art. For this silkscreen print of a can of Campbell’s tomato soup (a flavor the company introduced in 1897), Warhol broke dramatically from the bright red closely identified with the brand in favor of psychedelic secondary and tertiary colors. This color silkscreen on paper is from a spiral-bound portfolio with images by Tom Wesselman, NIcholas Krushenick, Robert Indiana, and Jim Dine. Edition Unknown; printed by Edition Domberger, Germany, published by Multiples, Inc., New York; all designs based on banners produced for Betsy Ross Flag and Banner Company./Multiples, Inc, New York


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