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Culture:American
Title:sign
Date Made:ca. 1860
Type:Advertising
Materials:wood: pine; paint
Place Made:United States; Massachusetts; Deerfield
Accession Number:  HD 32-HT
Museum Collection:  Historic Deerfield

Description:
Painted wooden advertising sign for "SHOES, STATIONARY and YANKEE NOTIONS," which may be from the Munn family of Deerfield. Like many storekeepers in the maturing economy of rural New England, Philo Munn (1813-1895) of Deerfield, who was trained as a shoemaker, combined wholesale and retail operations to offer what today seems like an odd combination of goods. However, the critical requirement for success was location, and Munn's store sat in the center of the village across from the Brick Church. While he benefited from local trade, those in search of a broad selection in the latest fashions were more likely to travel to Greenfield, the county seat 3 miles away.

Tags:
advertising

Link to share this object record:
https://museums.fivecolleges.edu/detail.php?t=objects&type=ext&id_number=HD+32-HT

Research on objects in the collections, including provenance, is ongoing and may be incomplete. If you have additional information or would like to learn more about a particular object, please email fc-museums-web@fivecolleges.edu.

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