Description: Wooden (oak?) sign advertising the Deerfield Industries, which is painted all over in a semi-opaque white with "DEERFIELD / INDUSTRIES" painted in black capital letters on one side, and above and below the organization's signature seal or emblem of a candle in a paned window. In 1906, the town's Society of Arts and Crafts (founded in 1901) parted ways with the older Deerfield Society of Blue and White Needlework, becoming the Society of Deerfield Industries. Less rigidly managed than the Blue and White Society, the Society of Deerfield Industries’ artisans exhibited together, but each artisan was autonomous and ultimately responsible for his or her own work. A seal of authentication, designed by its president and foremost artist Madeline Yale Wynne in 1912, indicated the juried nature of its artisans’ work, such as basketry, pottery, weaving, metal, and woodwork. The onset of World War II signaled an end to the Society. This sign descended in the collection of Jim and Nan McKinnell, resident potters at the Bloody Brook Tavern in the 1950s. According to Suzanne Flynt, adaptations to the design suggest this sign was made between about 1929 and 1940. Because there is writing on only one side, the sign was created to hang flat.
Label Text: Shop Sign for “Deerfield Industries“ Displayed at the Bloody Brook Tavern Deerfield, Massachusetts, 1929-1940 Oak and oil paints Museum Collections Fund, 2013.20
In 1906, the town's Society of Arts and Crafts (founded in 1901) parted ways with the older Deerfield Society of Blue and White Needlework, becoming the Society of Deerfield Industries. Less rigidly managed than the Blue and White Society, the Society of Deerfield Industries’ artisans exhibited together, but each artisan was autonomous and ultimately responsible for his or her own work. A seal of authentication, designed by its president and foremost artist, Madeline Yale Wynne, indicated the juried nature of its artisans’ work, such as basketry, pottery, weaving, metal, and woodwork. The onset of World War II signaled an end to the Society. This sign descended in the collection of Jim and Nan McKinnell, resident potters at the Bloody Brook Tavern in the 1950s.
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