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Culture:American
Title:sign: Deerfield Industries
Date Made:1929-1940
Type:Advertising
Materials:wood: oak?; oil paints
Place Made:United States; Massachusetts; Deerfield
Measurements:overall: 24 in x 17 3/4 in x 1 1/2 in; 61 cm x 45.1 cm x 3.8 cm
Accession Number:  HD 2013.20
Credit Line:Museum Collections Fund
Museum Collection:  Historic Deerfield
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Description:
Wooden (oak?) sign advertising the Deerfield Industries, which is painted all over in a semi-opaque white with "DEERFIELD / INDUSTRIES" painted in black capital letters on one side, and above and below the organization's signature seal or emblem of a candle in a paned window. In 1906, the town's Society of Arts and Crafts (founded in 1901) parted ways with the older Deerfield Society of Blue and White Needlework, becoming the Society of Deerfield Industries. Less rigidly managed than the Blue and White Society, the Society of Deerfield Industries’ artisans exhibited together, but each artisan was autonomous and ultimately responsible for his or her own work. A seal of authentication, designed by its president and foremost artist Madeline Yale Wynne in 1912, indicated the juried nature of its artisans’ work, such as basketry, pottery, weaving, metal, and woodwork. The onset of World War II signaled an end to the Society. This sign descended in the collection of Jim and Nan McKinnell, resident potters at the Bloody Brook Tavern in the 1950s. According to Suzanne Flynt, adaptations to the design suggest this sign was made between about 1929 and 1940. Because there is writing on only one side, the sign was created to hang flat.

Label Text:
Shop Sign for “Deerfield Industries“ Displayed at the Bloody Brook Tavern Deerfield, Massachusetts, 1929-1940 Oak and oil paints Museum Collections Fund, 2013.20

In 1906, the town's Society of Arts and Crafts (founded in 1901) parted ways with the older Deerfield Society of Blue and White Needlework, becoming the Society of Deerfield Industries. Less rigidly managed than the Blue and White Society, the Society of Deerfield Industries’ artisans exhibited together, but each artisan was autonomous and ultimately responsible for his or her own work. A seal of authentication, designed by its president and foremost artist, Madeline Yale Wynne, indicated the juried nature of its artisans’ work, such as basketry, pottery, weaving, metal, and woodwork. The onset of World War II signaled an end to the Society. This sign descended in the collection of Jim and Nan McKinnell, resident potters at the Bloody Brook Tavern in the 1950s.

Tags:
advertising

Link to share this object record:
https://museums.fivecolleges.edu/detail.php?t=objects&type=ext&id_number=HD+2013.20

Research on objects in the collections, including provenance, is ongoing and may be incomplete. If you have additional information or would like to learn more about a particular object, please email fc-museums-web@fivecolleges.edu.

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