Maker(s): | Visual Energy (April Greiman & Jayme Odgers) | Culture: | Active 1977-1981; American (1948-); American (1939-)
| Title: | On the Road from the Spacemat Serise from Artifacts at the End of a Decade
| Date Made: | 1979-1980
| Type: | Collage
| Materials: | Collage built from photographs, magazine images, drawing, SX-70 and graphic design, then offset printed and laminated between 5 mill mylar
| Measurements: | overall: 12 1/2 in x 17 in; 31.75 cm x 43.18 cm
| Narrative Inscription: | SIGNATURES/DATE: front, lwr. r. (graphite): Jayme April 1980; ARTISTS' NAMES/DATE: front, r. edge (printed in black ink): © 1979 Jayme Odgers + April Greiman; TITLE: front, lwr. l. (printed in black ink): ON THE ROAD
| Accession Number: | UM 1986.71.41
| Credit Line: | Purchase with funds from the UMass Alumni Association and Robert D. Watson, in memory of Mary Watson
| Museum Collection: | University Museum of Contemporary Art at UMASS Amherst
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Label Text: "We are very excited about plastic as a contemporary material, although many museums still consider the ideas of art and plastic as mutually exclusive.
We want to do a show of Space Mats and we would call it 'the Neo-Plasticscene Age.'" – April Greiman & Jayme Odgers, 1981
April Greiman & Jayme Odgers' Visual Energy studio, and the world-famous Memphis Design Group, were in convergent evolution in 1981. Greiman, who was born and raised in Manhattan, then studied at the Kansas Art Institute and the Basel School of Design, consulted at MoMA then left New York for Los Angeles in 1976. This was Modernism and L.A. funk in a blender and, with photographer Odgers, the Visual Energy studio invented the California New Wave movement. In the '80s she became a pioneer in digital design and was known for radical art experimentation with the Apple Macintosh, paving the way for the acceptance of digital tools in the design process. Her work has been exhibited from MoMA to LACMA to the Pompidou and holds a Typographic Arts Lifetime Achievement Award. In 2019 April Greiman was named Professor of Design at the USC Roski School of Art and Design, known as one of the U.S.'s top design schools.
Subjects: photographs; Collage Link to share this object record: https://museums.fivecolleges.edu/detail.php?t=objects&type=ext&id_number=UM+1986.71.41 |